Whether paying loving homage to one of Melbourne’s favourite dive bars, collaborating with one of the most ambitious Japanese restaurants in the country, or capturing a slice of Mid-century Italy—when it comes to creating labels for Four Pillars more creative gin-distilling efforts, the challenge is always to create a perfect balance between design distinctiveness and brand consistency.

A young—yet already prolific—craft gin business, Four Pillars has invested in and maintained a well-established brand aesthetic. However, this is also a brand determined not to be limited by traditional brand conventions. Therefore, every new distilled product represents a new brief and a new piece of creative thinking. It’s a rewarding and inventive process that aims to not only capture the unique personality and flavour of every gin, but to ensure Masterbrand integrity and harmony.