A deeply modern brand, built on millennia-old philosophies, Zeus Street Greek is challenging Australia’s perception of the beloved Souvlaki one pita at a time. As a rapidly expanding franchise business, Zeus needed to both codify and expand upon their verbal and visual language to better reflect their philosophy of food: “a place where strangers are loved with generosity of spirit”, “a commitment that the best of what’s ours is yours and a belief that happiness is the ultimate goal in life.”

The refreshed graphic language is a visual demonstration of Zeus ‘old meets new’ ethos. From handcrafted and textural to minimal and geometric… every visual expression borrows from both sides to create a unique look and feel that is both thoroughly modern and deeply authentic.