Decades ago, on a small plot of land in the Margaret River, the first seeds were planted—literally and figuratively—with an ambition to help grow the region’s budding wine growing community. Since this early vanguard, the patches of bare dirt have given way to sensational vineyards—providing the opportunity to create wines of uncompromising precision and elegance that tell a unique story of place. In the forty years since, Voyager Estate has evolved—resulting in a new, shared ambition to take the business to the next level. This important milestone—and the next chapter of the story—deserved a celebration that would reflect this pivotal shift.

The 40th celebrations comprised a series of immersive masterclass experiences for media and trade, culminating in the elegant, black-tie event ‘Big Micks’—in honour of the Estate’s founder, Michael Wright. A distinctive event brand mark was developed to reflect the Voyager Estate heritage, growth and evolution and reflected the elegant beauty and provenance of the Margaret River. The resulting design language conveyed both the exclusive nature of the events, and the raw, authentic beauty of the place—and became an important element of the storytelling approach. Applied across various pieces of event and promotional—the 40th celebration brand materials acted as a reminder of the brand’s origins while also becoming powerful signifier for change, evolution and the new path ahead for Voyager Estate.