French writer and poet, Alphonse de Lamartine once said: “If one had but a single glance to give the world, one should gaze on Istanbul.” And he really knew what he was talking about; for in Istanbul, polar ends meet and merge to create a beautifully unique world; East meets West, ancient meets modern and tradition meets contemporary.

The Offshore Convention in Istanbul set about to capture this polarity through using the contrast of cultures and foreign landscapes to provoke new ways of thinking and create unforgettable experiences. ‘Discover Both Sides’ was used as a strategic anchor to craft a holistic experience that drew practically and emotionally from the history and surrounds to provide a fresh perspective and a deeper understanding of the delegates’ business.