To break into the oversaturated US wine market, this new wine brand from South Australia needed a rich and intriguing approach that would spark the curiosity of the American wine drinker. Based on a true story that began with hope and ended with wine… Hopes End was born.

Developed from the ground up and building on our culture’s fascination with the unknown, the Hopes End brand is not your average wine brand—but a deeply immersive and visceral experience.

From shadowy historic figures to magnetic modern lifestyle imagery, the brand visuals and storytelling dramatically reflect the characteristics of the wine itself: bold, rich, dark and intriguing.