Angove McLaren Vale—a highly-focused and uniquely McLaren Vale family of wines, all defined by their place and craft—required a brand refresh and repositioning that captured the unique heritage of the Angove family, whilst also updating the design language of their labels for the beginning of a new era of wine-making.

Along with updating the already successful Crest range of wines—giving their labels the finesse and timeless elegance these classic McLaren Vale wines deserve—a new brand was created for a completely new range of wines called AMV-X, reflective of Richard Angove’s passion for exploring new varietals, blends and techniques.

Inspired by the natural tones, textures and shapes of McLaren Vale’s unique geography and climate, this new design system breaks convention through its vivid colour palette and use of dynamic graphic patterns.